Ambassador of Bosnia to Pakistan Armin Limo said Pakistan and Bosnia needed to improve their political and economic relations to promote bilateral trade and investment as the current volume of trade was far below the respective potential of both countries. The ambassador expressed these views during a meeting with a group of local businessmen. Several products of Pakistan go to Germany, get a new label and then enter European market including Bosnia costing more to consumers. He stressed for direct trade between Pakistan and Bosnia, which would be more beneficial for the economies and people of both countries.
The Bosnian ambassador said Pakistani businessmen could enter Bosnia by making joint ventures with their Bosnian counterparts. He said many Pakistani products including rice had good potential in Bosnia and Pakistani businessmen should establish direct trade links in Bosnia to grab better market share.
He said Bosnia was organizing the First International Investment Conference and invited Pakistani businessmen to participate in this event to explore more business opportunities by holding B2B meetings with their counterparts.
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